Trend Explained respects your privacy and is committed to being transparent about how information is collected, used and shared when you visit trendexplained.xyz.
This Privacy Policy explains the types of information we may collect, why we collect it, how it may be shared and the choices available to you. It applies to the Trend Explained website, its articles, contact forms, newsletter features and related services.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Trend Explained is an editorial lifestyle website publishing content about beauty, home décor, fashion, travel, wellness and seasonal inspiration.
For the purposes of applicable data-protection laws, Trend Explained is responsible for the personal information collected directly through this website.
Privacy enquiries and requests can be submitted through our Contact page.
2. Information We May Collect
The information collected depends on how you interact with the website.
Information You Provide
You may voluntarily provide information when you:
- Contact us through a form or email
- Subscribe to a newsletter
- Submit feedback, corrections or enquiries
- Respond to a survey or promotional feature
- Communicate with us about advertising or collaboration
This information may include your name, email address, message and any other details you choose to provide.
Please avoid submitting sensitive personal information through our contact forms.
Information Collected Automatically
When you visit the website, certain technical information may be collected automatically by our website, hosting provider, security tools, analytics services or advertising partners.
This may include:
- Internet Protocol address
- Browser and device type
- Operating system
- Approximate location derived from your IP address
- Referring website or traffic source
- Pages viewed and links clicked
- Date, time and duration of visits
- Advertising identifiers
- Cookie and consent preferences
- Information about website errors or performance
- General interaction with articles and advertisements
This information helps us understand how the website is used, protect it from abuse and improve its content and performance.
3. Cookies and Similar Technologies
Trend Explained and selected third-party providers may use cookies, pixels, scripts, tags, local storage and similar technologies.
These technologies may be used to:
- Keep the website functioning correctly
- Remember privacy and cookie preferences
- Measure website traffic and article performance
- Understand how visitors arrive at the website
- Protect the website against fraud and malicious activity
- Display and measure advertisements
- Track qualifying affiliate referrals
- Improve website speed and user experience
Essential Cookies
Essential cookies support functions such as security, network management and remembering your privacy choices. Because the website may not function correctly without them, these cookies may not require consent where permitted by law.
Analytics and Performance Cookies
These technologies help us understand which articles are visited, how visitors navigate the website and whether technical problems occur.
Advertising Cookies
Advertising partners may use cookies or similar identifiers to select, deliver, measure and limit advertisements. Depending on your location and choices, ads may be contextual or based on interests inferred from activity across websites.
Affiliate-Tracking Cookies
If you click an affiliate link, the destination retailer may use cookies or similar technologies to record that the visit came from Trend Explained. This allows the retailer or affiliate platform to determine whether a qualifying purchase should generate a commission.
Where required by law, we request permission before activating non-essential cookies. You can accept, reject or adjust available choices through the website’s cookie-consent controls. You may also delete or block cookies through your browser settings, although doing so may affect some website features.
4. How We Use Information
We may use information for the following purposes:
- To operate, maintain and secure the website
- To publish and improve articles
- To respond to messages and enquiries
- To manage newsletter subscriptions
- To understand website traffic and reader interests
- To diagnose errors and improve performance
- To prevent spam, fraud and security threats
- To display and measure advertising
- To track affiliate referrals
- To comply with legal obligations
- To establish, exercise or defend legal rights
We do not use information for purposes that are materially different from those described here without providing appropriate notice or obtaining consent where required.
5. Legal Bases for Processing
If you are located in the European Economic Area, United Kingdom or another jurisdiction that requires a legal basis, we may process personal information based on:
Consent
We may rely on consent for non-essential cookies, personalized advertising, analytics and optional marketing communications. You can withdraw consent at any time.
Legitimate Interests
We may process limited information when reasonably necessary to operate, protect and improve Trend Explained, understand general website performance, prevent fraud or respond to enquiries.
We consider the potential impact on your privacy before relying on legitimate interests.
Contractual Necessity
If you request a service or enter into a business relationship with us, processing may be necessary to take requested steps or fulfil an agreement.
Legal Obligations
We may process or retain information when required to comply with applicable laws, regulations, court orders or valid governmental requests.
6. Advertising
Trend Explained may display advertisements provided by third-party advertising networks, including Adsterra.
Advertising providers may process information such as your IP address, device type, browser, approximate location, advertising identifiers and interactions with advertisements. They may use cookies, tags or similar technologies to deliver and measure ads, prevent fraud and create reporting.
The advertisements displayed are supplied by third parties and do not necessarily represent the views or recommendations of Trend Explained.
You can learn more about Adsterra’s practices through its Privacy Policy and Cookies Policy.
7. Affiliate Links
Some Trend Explained articles contain affiliate links, including links to products available through Temu.
When you click an affiliate link, you are directed to a third-party website. The destination retailer may collect information in accordance with its own privacy policy and may use referral information to attribute a qualifying purchase.
Trend Explained may receive reporting about clicks, orders or commissions. This reporting may be aggregated or associated with a referral identifier, depending on the affiliate platform.
Purchases, payments, accounts, deliveries and customer-service requests on third-party websites are handled by those third parties, not Trend Explained.
For more information, review Temu’s applicable Privacy and Cookie Policy and our separate Affiliate Disclosure.
8. How Information May Be Shared
We may share limited information with service providers that help us operate the website, including:
- Website-hosting and content-management providers
- Security and fraud-prevention services
- Analytics and performance providers
- Advertising networks
- Affiliate platforms and retailers
- Newsletter and email-service providers
- Professional advisers where reasonably necessary
These providers may process information on our behalf or for their own disclosed purposes.
Information may also be disclosed when reasonably necessary to:
- Comply with applicable law or legal process
- Respond to a valid request from an authority
- Investigate fraud, abuse or security incidents
- Protect our rights, visitors or other individuals
- Complete a business transfer, merger or sale involving the website
We do not sell personal information for money. However, disclosures of online identifiers or browsing activity to advertising partners may be considered “selling,” “sharing” or targeted advertising under certain US state privacy laws.
Where such laws apply, you may request to opt out through our Contact page or the privacy controls made available on the website.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
The retention period may depend on:
- The reason the information was collected
- Whether you remain subscribed to a service
- The time needed to resolve an enquiry
- Security and fraud-prevention requirements
- Contractual or legal obligations
- The retention settings of service providers
Newsletter information is normally retained until you unsubscribe or request deletion. Contact messages may be retained for a reasonable period for recordkeeping, security and follow-up purposes.
Information may be deleted, anonymized or aggregated when it is no longer required.
10. International Data Transfers
Trend Explained is available internationally, and our service providers may operate from different countries.
As a result, information may be processed in a country other than the one in which you live. Privacy laws in that country may differ from those in your jurisdiction.
Where required, appropriate safeguards may be used for international transfers, including contractual protections or other legally recognized transfer mechanisms.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Restrict certain processing
- Object to processing based on legitimate interests
- Withdraw consent
- Request data portability
- Opt out of targeted advertising
- Opt out of the sale or sharing of personal information
- Appeal a decision relating to a privacy request
- Submit a complaint to a data-protection authority
These rights are not absolute and may be subject to legal exceptions.
Right to Object
Where processing is based on legitimate interests, you may have the right to object based on your particular circumstances. You may also object to the use of personal information for direct marketing at any time.
California and Other US State Residents
Where applicable, residents of California and certain other US states may request access, correction or deletion and may opt out of the sale, sharing or use of personal information for targeted advertising.
We will not discriminate against you for exercising an applicable privacy right.
To submit a request, contact us through our Contact page. We may need to verify your identity before completing certain requests.
12. Email Communications
If you subscribe to a Trend Explained newsletter, we may use your email address to send new articles, seasonal inspiration and website updates.
You can unsubscribe at any time by using the unsubscribe link included in an email or by contacting us.
Unsubscribing from marketing messages does not prevent us from sending a necessary response to a direct enquiry you submitted.
13. Third-Party Websites
Trend Explained contains links to websites that we do not own or control.
We are not responsible for the privacy, security, content or business practices of third-party websites. You should review the privacy policy of any external website before submitting personal information or completing a purchase.
14. Children’s Privacy
Trend Explained is a general-audience website and is not directed to children under 13.
We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information to us, please contact us so that we can review and delete it where appropriate.
Visitors below the age of legal adulthood should use online shopping links only with the involvement and permission of a parent or legal guardian.
15. Data Security
We use reasonable administrative and technical measures intended to protect information against unauthorized access, misuse, alteration or loss.
However, no website, transmission method or storage system can be guaranteed to be completely secure. Visitors should take appropriate precautions when sharing information online.
16. Changes to This Privacy Policy
We may update this Privacy Policy when our website, service providers, advertising relationships or legal obligations change.
The updated version will be posted on this page with a revised “Last updated” date. Material changes may also be communicated through an additional website notice where appropriate.
17. Contact Us
If you have questions about this Privacy Policy or want to exercise an applicable privacy right, please contact Trend Explained through our Contact page.
Please include “Privacy Request” in your message and clearly describe your request so that we can respond appropriately.